Hazelton Lanes was looking to elevate their seasonal campaigns and make their marketing grow into strong communications across all platforms. While at Portland Stewart I was able to shoot compelling seasonal campaigns and utilize this imagery throughout the mall's marketing. From in mall signage, to online and social media, the marketing always was cohesive and a strong growth from where it was prior.
Due to the success with marketing in mall, I was tasked at creating a more functional and beautiful website for Hazelton Lanes. The website continues to grow and leverages the social and newsletter initiatives we continue to do monthly.
When the new renovation plans for the centre were announced I had also worked through a strong leasing brochure that took facts that would make any major retailer want to be a part of the new Hazelton Lanes, but also allow amazing neighbourhood photography along with the campaign photography to create a compelling piece for their leasing department.
Creative Direction, Art Direction, Photography, Design, Website Design