The LCBO has monthly programs it depends on to elevate the sales of certain categories. The challenge I faced here was to separate two demographics of whisky drinkers and create a campaign that could be considered similar yet very different. At Portland Stewart we were able to create two campaigns at the same time but still really elevate the perception of each flight in the stores. This POP campaign was highly successful both aesthetically for the LCBO and in store sales.
Creative Direction, Art Direction, Photography, Design